Covid-19 Is a Public Communications Crisis

Building the bridge to optimism requires openness and credibility

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Photo by Tim Mossholder on Unsplash

Governments must connect with people’s experiences of the virus

There is a single, identifiable enemy, and yet in the public mind the pandemic is a diffuse set of challenges requiring a combination of policies and effective, nuanced messaging.

Communication must be realistic and genuine

Communication advisers working in government may be skilled in media management and political wizardry, but if they do not understand communications as a theory, their message, no matter how nuanced, will be lost in a sea of subjective minds.

We need to rely more on our own sense making

These two functions — news reporting and sense making — are becoming more intertwined, to the point where it can be difficult to distinguish between the two.

Written by

Writer and analyst based in Melbourne, Australia. Investing, markets, politics, history of economic thought. More at: https://www.gordontoy.com/

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